.SOY is the place for Latinos online
.SOY is growing. Universal Studios brings 2 movies to the community through unbroken.soy and fiftyshades.soy.
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What is .SOY?
.SOY is the domain name for Latino identity and expression on the web. .SOY can be anything you want it to be. It's your place on the web for your voice, your business, or your bold new idea. Claim your name and join the .SOY community today.
Who's on .SOY?
Members of the community have already started building. From food blogging to tech non-profits, Hispanic advertising to Latina leadership, check out the people who are already bringing .SOY to life.
About: Latinos in Technology Innovation and Social Media (LATISM) is a 501(c) 4 nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community. LATISM's mission is to empower the Latino community in the areas of Education, Health, Technology and Business through the use of tech innovation and social media.
Why .SOY? ".SOY represents the epiphany of a new era for the Latino community. With latino.soy, LATISM will highlight the disrupters who are using technology to empower the U.S. Hispanic community. Our goal is to bring together all Latinos in tech together to form a familia where every member can find support." - Ana Roca Castro, founder of LATISM
About: Webs is a small business services company with one goal in mind: to help people get a professional online presence without technical skill or a big budget.
Why .SOY? "webs.soy gives us the chance to connect directly with the US Hispanic business owner community. Hispanic owned businesses are growing at nearly twice the national rate, and webs.soy gives these owners an easy way to get online and build a website." - Scott Bowen, General Manager, Webs
About: Google is the world's leading search engine and purveyor of online advertising technologies, cloud computing, and software. Google's mission is to organize the world's information and make it universally accessible and useful.
Why .SOY? "Through holagoogle.soy, we aim to bring the best of Google to the Hispanic community in a culturally relevant way, with a focus on highlighting our users and the cool things they are doing with Google products. We recognize Latinos are trendsetters and early adopters of technology, and we couldn't be more excited to bring them a unique Google experience on .SOY." - Eliana Murillo, Head of Multicultural Marketing at Google
About: The Hispanic Heritage Foundation is a nonprofit organization that identifies, inspires, promotes and prepares Latino leaders through national leadership, cultural, educational and workforce programs.
Why .SOY? "yosoy.soy captures the essence of high school students throughout the U.S. who are involved with our programs," says Antonio Tijerino, President and CEO of the Hispanic Heritage Foundation. "The site's content reflects the experiences and perspective of students on key issues that have an impact and importance to Latinos. .SOY helps us authentically connect with our community."
About: República is a leading independent cross-cultural advertising, digital and communications agency focused on the U.S. Hispanic and multicultural markets, as well as Latin America.
Why .SOY? "republica.soy is where our business will welcome the world to explore the inner workings of our agency, one of America's leading, independent cross-cultural advertising, digital and communications powerhouses — one with a proven track record of building deep, relevant connections between brands, consumers and influencers across language and culture. Our new site reflects our commitment to embracing new platforms for our audience." - Jorge A. Plasencia, República Chairman and CEO
About: ELLA Institute is a career innovation company devoted to advancing the influence of Latinas in the United States and abroad. ELLA connects women to programs, opportunities and influential networks by leveraging technology, social media and live events. ELLA's founder Dr. Angelica Perez-Litwin is also the publisher of New Latina, an online digital media platform for career-driven women.
Why .SOY? "ELLA Institute and New Latina are proud to use .soy to move our existing sites to ellainstitute.soy and newlatina.soy to further highlight that our content is Latina-focused and targeted exclusively to the growing Latina population in this country." - Dr. Angelica Perez Litwin, founder
About: Pix-l Graphx is a Latino-owned creative design agency focusing on business and event branding.
Why .SOY? "pixlgraphx.soy will serve all of our Spanish-speaking customers. Being Latino-Americans and using .SOY will be a great opportunity to connect with people just like us. .SOY will bring together a community of Latino business people and entrepreneurs from all Latin American Countries. .SOY will demonstrate the progress we have made and further show the overall impact Latinos have made in the U.S." - Alcides Aguasvivas, Co-Creator and President of Pix-l Graphx
About: Isabel Ann Castro is a Mexican-American millennial and aspiring graphic designer from San Antonio, Texas.
Why .SOY? "I moved my site to a .SOY domain to help capture the personal nature of my site and show the world who I am - an ambitious Mexican-American with passions and unique things to share. queenoftacostx.soy includes my portfolio of designs and my blog." - Isabel Ann Castro, Queen of Tacos
About: Starfish*Global is a Latina-owned small business that specializes in management consulting, marketing, and information technology. Starfish*Global is dedicated to supporting other small businesses to help them get online and use technology to facilitate their growth.
Why .SOY? Reina Valenzuela, CEO of Starfish*Global writes, "emprendedor.soy and emprendedora.soy are sites dedicated to highlighting Latino small businesses. .SOY offers us a place to build sites that give Latinos a virtual community where they can connect, collaborate, and grow."
- Latinos in Social Media
- Hola Google
- Hispanic Heritage Foundation
- Ella Institute
- Pix-l Graphx
- Queen Of Tacos
- Starfish Global